MAKING THE GRAMMYCAM, AWARDS SEASON’S NEWEST MEME MACHINE


Cam, though, the GrammyCam really does feel like it’s about inviting fans into the moment, rather than just finding a new way to ask “What are you wearing?!” It’s impossible to say what those moments are going to look like (one-man media circus Kanye West will be there, after all), but they’ll be compelling to watch nonetheless.

Check out the behind-the-scenes video above to see how Grammy craftsmen and made the GoPro-camera-equipped trophy possible.

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Trespass: Administering Property Without Rights

Skip article header, Skip to: Start of ArticleimageAWARDS SHOWS ARE usually too polished and stiff to really have spontaneity. Unless Jennifer Lawrence is involved, there’s rarely room for surprises. But this year the folks at the Grammys have decided to welcome just a little bit of chaos into the proceedings—courtesy of the GrammyCam.

“What’s a GrammyCam?” you ask? Let us enlighten you. The GrammyCam is a device in the base of the Grammy trophy itself that will be live-streaming audio and video footage throughout tonight’s telecast, leaving Grammys coverage literally in the hands of whoever is on stage. Yes, that’s right, this year you’ll be able to experience the Grammys from the POV of those small gold gramophones handed out to winning artists.

And aside from the fact that you could know how it feels to be held in the hands of Taylor Swift or Kendrick Lamar, the GrammyCam…

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