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MAKING THE GRAMMYCAM, AWARDS SEASON’S NEWEST MEME MACHINE


Source: MAKING THE GRAMMYCAM, AWARDS SEASON’S NEWEST MEME MACHINE

What’s a GrammyCam?” you ask? Let us enlighten you. The GrammyCam is a device in the base of the Grammy trophy itself that will be live-streaming audio and video footage throughout tonight’s telecast, leaving Grammys coverage literally in the hands of whoever is on stage. Yes, that’s right, this year you’ll be able to experience the Grammys from the POV of those small gold gramophones handed out to winning artists.

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MAKING THE GRAMMYCAM, AWARDS SEASON’S NEWEST MEME MACHINE


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AWARDS SHOWS ARE usually too polished and stiff to really have spontaneity. Unless Jennifer Lawrence is involved, there’s rarely room for surprises. But this year the folks at the Grammys have decided to welcome just a little bit of chaos into the proceedings—courtesy of the GrammyCam.

“What’s a GrammyCam?” you ask? Let us enlighten you. The GrammyCam is a device in the base of the Grammy trophy itself that will be live-streaming audio and video footage throughout tonight’s telecast, leaving Grammys coverage literally in the hands of whoever is on stage. Yes, that’s right, this year you’ll be able to experience the Grammys from the POV of those small gold gramophones handed out to winning artists.

And aside from the fact that you could know how it feels to be held in the hands of Taylor Swift or Kendrick Lamar, the GrammyCam also has the potential to deliver Internet gold. Just imagine all of the meme-able footage this will bring to the Grammys: backstage banter, lip sync battles and dance-offs, the unfortunate angles of famous people’s faces. All these are possible thanks to the GrammyCam.

“With the simplest idea of placing a camera at the base of the Grammy Award itself, we were immediately hyped about the possibility of offering fans the ultimate point of view,” says Grammy Awards CMO Evan Greene. “The evolution of social media into Snapchat and Periscope proves that people want that first-person experience. This was a natural progression of our focus on fan engagement.”

If nothing else, the Grammys should be applauded for their bravery. A live feed is a dangerous thing in the hands of celebrities. Remember Elisabeth Moss on E!’s Mani Cam?

image.gifUnlike the Mani Cam, though, the GrammyCam really does feel like it’s about inviting fans into the moment, rather than just finding a new way to ask “What are you wearing?!” It’s impossible to say what those moments are going to look like (one-man media circus Kanye West will be there, after all), but they’ll be compelling to watch nonetheless.

Check out the behind-the-scenes video above to see how Grammy craftsmen and made the GoPro-camera-equipped trophy possible.

Brought to you by: ActNet

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Duo Sings Beyonce’s Entire Album In 5 Mins And Kills It!


WOW, is all I have to say after watching YouTube duo Superfruit cover Beyonce‘s latest album…the entire thing! They couldn’t decide which song off of Beyonce’s new album they wanted to cover, so they just decided to do the whole thing in 5 minutes.

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What Will the Future Hold for Refreshingly Mature It Girl Lupita Nyong’o?


12 Years or Less for Lupita Nyong’s turned Superstar Overnight with ease!!

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A peek into Lupita Nyong’o’s Instagram feed is a wild look into the jet-setting life of the current It Girl: Paris with Rihanna, posing like Audrey Hepburn circa Roman Holiday with her Best Supporting Actress Oscar on the steps of the Dolby Theatre, hobnobbing with a who’s who of movie stars, and showing off a killer nail game, day by day. Lupita Nyong’o is having a moment, and it’s great. She’s the best fashion muse to come along in quite some time, the rare actress who’s able to make couture work for her. In the case of most actresses, the beautiful dress is wearing them; not so with Lupita. She was heartbreaking and wonderful in 12 Years a Slave. And, most impressively, she’s no ingenue. As Ann Friedman writes at The Cut, “The woman who’s just been declared the freshest young thing in Hollywood is just a few years away…

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Justin Bieber’s Tattoos: A Documentation By the Miami Beach PD


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Rights of Soul – Pharrell Williams – GIRL


Pharrell ‘For Real’ Williams New Album Release Called “POP”
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Get this album, NOW!!!!!! Feel good album of the year, and it’s just March. Pharrell knocked it out the park. And this is serious soul music – how they named it “Pop” is beyond me….

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Katy Perry Tries To Be A Weather Girl…Keyword “Tries” [Video]


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Katy Perry was on the 7 Sunrise news broadcast this morning (March 5th) in Australia, when she was offered to help out in the weather report. Those poor Australian’s probably had no idea how to dress today! Though Katy Perry did a great job at mispronouncing every city!

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